Can you explain color to an 11-year old?

Alan Alda challenged thousands of attendees at the AAAS Annual Meeting to Take the Flame Challenge!  I feel sure someone on campus can do so, in such an engaging and enlightening manner that any 11-year old would be enthralled.

www.flamechallenge.org

This science communication competition, hosted by the Alan Alda Center for Community Science, relies upon nearly 20,000 real kids as judges (and they are not at all shy about pointing out exactly how and why the explanation did not measure up).

Feeling up to the challenge?  Deadline is March 1, 2014.